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外来品牌强势来袭 国内净水器企业如何守住阵地

2017-05-15 14:56                 净水器代理 > 水与健康

jinnianlai,suizhewoguoxingyedexunmengfazhan,yuelaiyueduodeweilaipinpaikaishijinjunguoneishichang,guoneijingshuiqishichangjingzhengyujiajilie。zheiwuyijiwoguobentudejingshuiqiqiyedailailejudadeyali。zaizheiyangdedahuanjingxia,bentujingshuiqiqiyeweiyoutuanjieqilaiyizhiduiwai,cainengshouzhuzhendi,bubeiwailaipinpaisuoguafen。

wailaipinpaiqiangshilaixi guoneijingshuiqiqiyeruheshouzhuzhendi?(tupianlaiyuanyuwangluo)

国内净水器市场基本被国外品牌占领

woguojingshuiqixingyeyiyoujinsanshiniandelishi,fazhanyijingjinruxipaiqi。zaiyoushenglietaideshichangjingzhenghuanjingzhong,jingshuiqiqiyexiangyaozaixingyezhong“wendawenzha”moufazhan,jiubixuqingchujingshuiqixingyedezhengtigeju,quanmianlejiexingyedefazhan,congerjishidiaozhengqiyedezhanlvemoshi。

净水器行业的发展格局逐渐清晰,近年来,越来越多的外来品牌涌入国内净水器市场。依据考察发现,在技术含量较高的市场,国内企业只有极为少数企业掌握了有关技术,所以市场基本上被外来净水器品牌占领。尽管国内也有定位于中市场的净水器产品,但是的净水器产品牢牢占据了中消费市场。

增强品牌与效劳 提高国内净水器企业竞争力

xiaofeizheduiyuchanpindeyaoqiuyuelaiyuegao,duichanpinyaoqiurizhenwanmei。zheijiucushilejingshuiqixingyezhengtishuipingdetisheng,yeduijingshuiqiqiyeyousuojingshi。zhiyoumanzulexiaofeizhedexuqiu,tuxianjingshuiqichanpindeyoushihetedian,cainenggenghaodepujijingshuiqichanpin。youqishigexinghuahedingzhihuafengxiangdezhuanbian,jingshuiqiqiyeyaoyirenweiben,manzuxiaofeizhedegexinghuaxuqiu。

yinweijingshuiqishichangdejingzhengqianglie,gegeshangjiayezhubuyishidaoyaoweichijingzhenglixucongpinpaiyuxiaolaoliangfangmianzengqiang。xiaofeizhezaixuangoujingshuiqilichengzhongguanzhudexiaolaozhongyaoyoujingshuiqidepeisong、tuihuan、baohuyiyangxiaolao,yijishangjiayijukehudefanyingkanfadegailiangdengfangmian,zheixiefangmiandouhuiyingxiangxiaofeizheduipinpaidetaidu,yineryaotongguowanmeidexiaolaojianlijiaohaodepinpaixingxiang。

suiranguowaipinpairuqinjiguoneijingshuiqiqiyedailailebushaoyali,danshifeitingguanwangkaijiangwangzhanbunengziwofangqi,yaojijimianduitiaozhan,nulixiulianneigong,zhashichanpin,tigaojishu,cainenggonggushichangdiwei,huodezhangyuanfazhan。

上一篇:迎合90后消费需求 净水器广告宣传也要秀出个性 下一篇:心态决定成败 净水器企业应积极应对市场竞争

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