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家电市场未来竞争更加严峻 企业如何应对?

2017-05-15 14:56                 净水器代理 > 水与健康

mianduichongmangengduobianshu、xingshigengjiayanjundeweilaishichangjingzheng,jiadianqiyeshoushangdezhongduogongzuoqiantouwanxu,daodiconghezhuaqi?qishi,buguanshichangzenmebianhua,zenmefazhan,duiyujiadianchanyelaishuo,guoqujishinianlaiyouyigehexinmeiyoubian:zuoweizhijiyonghudeshangjia,zhuiqiudeshikechixuyingli,jueduibushiyichuizimaimai,xiangzaishichangchixuzhandou;zuoweizuizhongdeyonghu,zhuiqiudeyizhishichixugaopinzhihaochanpin、shushihaotiyan。

jiadianshichangweilaijingzhenggengjiayanjun qiyeruheyingdui? (tupianlaiyuanyuwangluo)

件:抓市场

jiadianqiye,zhuadeshishichang,danzhenzhengyaojihuodequeshishangjia。yinwei,shangjiacaishishichangdezhuti,shixingchengshichangzheizhangwuxingdawangdeguanjian,gengshijiadianqiyefenzhanyixianshichangdezhulijunhexianfengdui。

guoquyinianlai,zaijiadianyixianshichangshang,daliangshangjiabaoyuanzuiduodewenti,zhuyaojizhongzailianggefangmian:yishi,shichangtailuan,cuanhuo、luanjiadengqingkuangjihushitiantianzaifasheng,yanzhongchongjiyuanyoujiadianshichangdezhengchangjingyingzhixu。tebieshirangyixieshouguijudejiadianjingxiaoshang,zaoshoujudashanghai,shenzhimengshengtuichujiadianxingyedexiangfa。

ershi,shichangtaicha,dajiage、gaocuxiaodengzhudongliangjianchujidexingweiyizhizaishishi,danshichanghexiaofeizhedegangxinggoumailiyizhimeiyoubeiqiangshijihuo。henduoshangjiasuiranzaichangjiadedaidongxia,shishizhouzhougao、yueyuecu,danshibingweizhenzhengzhaodaojihuoyonghu、yinbaoshichangdezhutongdao。

jiexialai,duiyusuoyoujiadianqiyelaishuo,sanjidudegongzuowuyijiushiyaozhagenyixianshichang,miaozhunyixianshangjia,zhenzhengbangzhutamenjiejuezaishichangcaozuoguochengzhongdezhuyaomaodunhetiaozhan。yifangmian,yaoweishangjiajianliyigexiangduijiankangkechixudewaibushichangjingyinghuanjing,zhubuyouhuacuanhuo、luanjiadengwenti,buzhuiqiuyibudaowei,danxuyaokandaochengxiao;

lingyifangmianzeshi,yaozhenzhengyudangdishangjia"chizaiyiqi、zhandouzaiyiqi",bangzhuzheixieshangjiazaidangdixianzhenshichangshangzhaodaoyigekeyichixuyinbaoxiaofeixuqiudedaoluheshouduan。yaojiezhu"xiaxiangdundian"、"yixianzoufang"、"gongtonghezuo",jianliqi"yixianyice"、"yizhenyifa"dezhongduanxindafa,zhenzhengshubiaogan、tuidianxing、zhuaanli。

tongshi,mianduishangjia,jiadianqiyeyidingyaoshaoshuodahua,konghua,duoganshishi、xiaoshi。yaozhenzhengyushangjiayiqiquzoufangshichang、tiejinyonghu,zhaodaoshihedangdideyinbaohaobanfa!

第二件:抓产品

jiadianqiyezhuachanpin,guanjianjiushiyaotongguochanpinzheigeniudai,laolaozhuazhuyonghu,bingtongguoyonghuchixudechuangzaoxindeshichangdangao,zheishiweilaisuoyoujiadianchangshangweiyikeyihuolideshouduan。

qishi,yizhiyilaijiadianqiyedoushichanpindedizaozhe,quebushichanpindezhuzai。zheijinianlai,cunzaiyujiadianqiyezaichanpinyanfazhizao、tuiguangguochengzhongdewenti,yuelaiyueduobaoluchulai。

yishi,jiadianqiyezhangqiyilai,liyonghutaiyuan。wanquanbushigenjuyonghuxuqiuzaizuochanpin,ershigenjuqiyedejishu、zhizao,yijishichangjingyinglirun,laizhizaochanpin。daozhiyidanqiyezaoyushichanghandong,chanpinkucunjiyayanzhong。

ershi,jiadianqiyezhangqiyilai,doubutaihuimaichanpin。guoqujishinianyilai,jiadianqiyezaishichangshangmaidedoubushichanpin,ershidijiage。shichangzhangqiyidijiaweijingzhengliqi,wanquanmeiyoujujiaoyonghuxuqiudechanpin,tebieshijingpindetuiguangnengli。

zheiyedaozhijinnianlai,yixiejiadianqiyejibianshituichuleyixiehaodechanpin,yemeiyounenglizaiyixianzhongduanshichangshang,mianxiangyonghuxuqiujinxingquanmianyinbao。zuizhonghaishi“jiaohaobujiaozuo”。

qishiduiyushichangshangjiaheyonghulaishuo,duiyuchanpindexuqiufeichangqingchu:qianzheshixiwanggaopinzhi、youlirundechanpin;houzhezhiliangwending、gongnengyoubaozhangdechanpin。suoyiduiyujiadianqiyelaishuo,zhuachanpinjiushiyaozhuachanpindepinzhi、jibengongnengwending,buyaotanshenme,chuangxin、dianfu,erjiushijujiaozhiliangkekaoyuwending。

tongshijiadianqiyedangqianyidingyaojianliqidachanpindezhiliangtixi,yaoweiraoyonghuxuqiudechanpintiyan,jinyibuguifanhejianliquanliantiaodechanpinbaozhangtixi:goumaiguochengzhong,buhuyouxiaofeizhe;songhuoanzhuangguochengzhong,baozhibaoliang;chanpinshiyongguochengzhong,fuwukuaisuerjishi。zuizhong,rangyonghuhuodelaizichangjia“biaoliruyi”deganshou。

chanpinshijiadianchangshanglianjieyonghu、zhuazhuyonghudeweiyishouduan,zhiyouzhuahaochanpin,zhuahaochanpindejibengong、shichangtuiguangnengli,cainengjiejueshichangfazhandedonglibuzu、gangxingxuqiujihuobuzudengwenti,zuizhongcainengyouhuashichangjingzhengzhixu,guifancuanhuo、luanjiadengbuzhengdangjingzhengxingwei,tishengshangjiaxinxin,jianlikechixufazhanxinguidao。

dangran,duiyusuoyoujiadianqiyelaishuo,xuyaotishenghegaijindegongzuohexijiehaiyouhenduo,danshouxianbanhaozheiliangjianshiqing,xiangxinqitawentiyenengyingrenerjie。(laiyuan:tubatuwang)

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